Can You Sell Digital Products on TikTok Shop

Can You Sell Digital Products on TikTok Shop? [7 Steps 2024]

To modernize internet commerce, creators and businesses may sell things directly through TikTok Shop. Digital products, on the other hand, are not the same. Can you sell digital products on TikTok shop? In addition to examining whether or not it is possible to sell digital products through TikTok Shop, this article offers practical methods and advice for achieving their goals.

Can You Sell Digital Products on TikTok Shop?

The main purpose of TikTok Shop is to sell physical products. Users can shop from videos or live streams with its integrated shopping experience.

Unfortunately, TikTok Shop does not currently sell digital products directly. Sellers cannot sell eBooks, online courses, digital art, software, or downloadable content directly on TikTok Shop.

However, creators and companies can still promote their digital products on TikTok. They can engage viewers with TikTok LIVEs and use links in their profiles or video descriptions to direct them to their digital product websites or platforms.

Why Digital Products Matter?

The cost-effectiveness and scalability of digital products make them important nowadays. They have less production and storage overhead than actual items, making them an environmentally friendly option.

Since customers worldwide may buy and use them, their global reach and immediate accessibility make them appealing. Digital products like eBooks and software provide creators and entrepreneurs with passive income with little upkeep.

They react well to industry developments and consumer expectations due to their flexibility and capacity to swiftly update or customize items.

How to Sell Products on TikTok Shop?

You must check your eligibility before joining TikTok Shop. This is important because it sets the stage for your business on this platform. Your considerations are detailed below:

For Individual Sellers

  • Valid Identification: You must have a valid identification document from the United States. You can use a driver’s license or a passport for this. Current and legal identification is required.
  • Age Requirement: TikTok requires that individual sellers be at least 18 years old. This age requirement ensures sellers can legally contract and conduct business.
  • Residency: A physical address in the United States is required. This ensures you are in TikTok Shop’s jurisdiction and accountable under local laws.

For Corporations

  • Business Registration: To legally operate in the United States, your company must be registered. State or federal registration and business incorporation are required.
  • Warehouse in the U.S.: Businesses must have U.S. warehouses. This requirement can help streamline shipping and operations while meeting local trade regulations’ requirements.
  • Prohibited Products: Please be aware that TikTok Shop doesn’t allow all kinds of products. Check TikTok’s prohibited products list to make sure your product is allowed.

General Considerations

  • Tax Information: Individual sellers and corporations must give tax information. This is essential for tax compliance.
  • Banking Information: You’ll need banking information to accept sales payments. Financial transactions require accurate and updated information.

Step 1: Create a TikTok Account

You must register on TikTok Shop to sell. Sign up for TikTok with your email, phone number, or social media, and create a profile.

Customize your profile with business information and a brand-appropriate username. After activating your account, you can browse TikTok and prepare to sell.

Step 2: Sign Up for TikTok Shop

Sign Up for TikTok Shop

Visit TikTok’s Seller Center to sign up. You are living where TikTok Shop is available, as in the U.S., U.K., or Asia, would benefit. The sign-up process requires an email.

Use this email’s TikTok verification code to register. You can set a password and complete your TikTok Shop sign-up after passing a CAPTCHA and inputting the code.

Step 3: Complete the TikTok Shop Application

Complete the TikTok Shop Application

Please provide specific information about yourself and your company. This includes:

  • For corporations: Business number, address, U.S. company registration documents, and owner ID.
  • For individual sellers: Passport or driver’s license.
  • Banking and Tax Information: Corporations and individual sellers must give banking and tax information, including an EIN.

Step 4: Link Your TikTok Account with Your Store

After approval, link your TikTok Shop account to your profile for a unified appearance.

Step 5: Upload Your First Product

Upload Your First Product on TikTok shop

TikTok Shop Seller Central lets you upload product type, size, images, and other information. So you can focus on product quality and promotion, TikTok handles the fulfillment process.

Step 6: Promote Your Product

Promote Your Product on TikTok shop

TikTok Shop’s success depends on product advertising. Consider these content ideas:

  • Unboxing Videos: Show customers what to expect when they buy.
  • Product Demos: Show how your product works.
  • Product Comparisons: Analyze various products or tiers that fall under your product range.
  • Q&A Sessions: Answer queries regarding the product on TikTok or live.

Step 7: Investigate Paid Advertising Options

Investigate Paid Advertising Options on TikTok shop

TikTok targets demographics and interests with In-Feed Ads and Branded Hashtag Challenges. Setting a budget, creating engaging ad content, and using TikTok’s analytics tools to track and adapt campaigns improves advertising strategy and ROI.

Shop traffic and revenues can grow considerably using this method.

Best Practices for Selling Products on TikTok

Knowing Your Audience

Understand audience preferences and pain points. Target their interests and requirements with your products.

Making Engaging Content

Content should be interesting and useful. Present the benefits of your products through stories and demonstrations.

Participating in Community

Participate in TikTok trends, comments, and activity. Product support increases with community engagement.

Monitoring Performance

Discover your audience’s favorite content using TikTok analytics. Use these insights to adjust your plan.


What products can you sell on TikTok shop?

Physical merchandise, cosmetic products, and more can be sold on TikTok Shop.

Can I sell Ebook on TikTok?

Since TikTok doesn’t have a shopping button like Facebook or Instagram, you can’t sell ebooks there.

What can’t you sell on TikTok?

Adult products, alcohol, tobacco, weapons, and gambling are banned from TikTok Shop.


Even though TikTok Shop doesn’t let you sell digital products directly, you can still use the platform well. You may capitalize on the digital goods market by designing valuable products, opening a storefront, and using TikTok to promote.

Always prioritize your audience’s demands and be unique and engaging in your promotions. Use TikTok’s massive and engaged user base to develop a successful digital product business.

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